RobinBHM":1q9a86h6 said:Festool are innovators taking hand power tools to the next level. Competitors are now bringing copies to the marketplace at lower price points so products like the track saw are available to a wide audience.
Festool have cleverly created a brand, which is at a higher price point to the rest of the market. A high price point in itself makes the product more desirable. If Festool lowered its prices it would lose its exclusive image at the top of the market. It will be interesting to see if the other market players catch up
Remember that innovation requires investment in R&D, and that doesn't come cheap, especially in a country like Germany, so the high prices do not necessarily mean they're making large profits