woodbrains":3j2tlo9v said:
Incidentally, I'd find I a bit sad if 99 percent of the population wouldn't notice, I painted signs for 10 years, that is an awful long time to do something that no-one cares about!
On the contrary, I think sign painting is a wonderful art form that people do care about and admire, whether it's instilling pride in a place, shop or area, or simply brightening someone's day when they walk past a well made sign. Have you seen this film?
http://www.signpaintersfilm.com/
But not noticing and not caring aren't the same, and I do think that most people wouldn't notice the correct orientation of a serif typeface unless it was pointed out to them. Doesn't mean they're not going to love the choice of typeface or the sign for which it was used.