Random Orbital Bob
Established Member
Jacob":2k6k8q3a said:What's different about Sellers is that you don't feel his courses are really a front for selling tools and kit - he concentrates on basic skills and knowledge, which, let's face it, is what any person wanting to do a course most likely needs. Nobody is going to find out how to make fine furniture in 5 days. 5 years more like.
Agreed. Sellers hasn't appended add-on businesses around his hub of education and training. He has one agenda, which is explicit, to give classes, whether they're classroom based or by other forms of media. What I think he has got very very right is expert use of the internet to promote his capability. Lets face it, it's not just the future, it's the now for reaching any decent size of audience. He has superbly blended the look and feel of a craftsman's workshop, even down to all the cliché's of beard, Northern accent, multiple planes in the background view, with the most exciting form of modern mass media, the web. His presentation style is so ridiculously at ease that he IS your woodwork teacher personified, or your Granddad, all rolled into one. You can almost smell the wood shavings. In this country we are woefully short of these new kinds of "stars" whereas across the pond there are many who grabbed the opportunity with both arms, to such an extent that they're now sponsored as the tool vendors realise how lucrative and focused their target audience reach has become. Here, we seem to bleat on over and over about how "it's all free" on the internet and there is no decent contract any more between buyer and seller. Rubbish! it's just different.
Life is a game I'm afraid and every now and then a massively disruptive technology comes along that upsets the apple cart, fundamentally changing the rules. The smart, agile thinkers adapt and embrace the new, finding new routes to market, learning what the new rules are through trial and error. Those that don't adapt, get pruned out by economic forces, precisely like evolution in nature. Cruel is not an unreasonable adjective to describe this process, but make no mistake, it's happening......and fast.