Staining 'oak' filler

[johnbb99]

I've been re-using some previously used oak (another item of furniture) and it has some nail holes, etc to be filled.
Ive bought (at surprising cost) two tubs of filler labelled 'Oak', but they both are too light. Even for my light oak.

You can see the filler is almost white. Beech benchtop, mirka sanding sheet and cork for colour reference.
What would anyone who has been in this situation use to darken the filler? I don't expect it to disappear - this isn't my expectation or requirement, but I would like it to colour and shade match.
(And how come these two big names have got it so wrong? I doubt any oak exists that's significantly paler than what I'm working with. )

 

[Katomi woodsmith]

Yours looks like it’s sun bleached. Do you have enough off cuts to make some pegs to fill the nail holes.
I would not use filler, I cut pegs/dowels and lined up the grain to plug nail holes in recycled wood.

 

[johnbb99]

Maybe the camera is lying - it's why I included other familiar objects, but this is a fresh surface that has never seen the sun. It is sanded, however.
Thanks for the idea of cutting in matching bits. Possible, but there are very many holes, mostly 1-2mm.
I've tried mixing some of the sawdust from this wood with a very little PVA, but that comes out too dark, even when dry!
Might very strong (UK) tea stain the filler effectively?

 

[Bingy man]

I’ve had moderate success in the past using powder filler ( just add water type ) and water based wood stain . I just substitute the water for stain . Toupret do a wood colour powder filler that might work better than the white powder ..

tomorrow

Toupret Wood Repair Filler Natural Wood 1kg (224HE)
£10.99
https://www.googleadservices.com/pa...g4vekNqJAxXiQfEDHWQkINMQzzkoAHoECAcQEw&adurl=
Screwfix.com

 

[Fergie 307]

I would be cautious trying to get a match at this stage on bare wood. If it is going to be finished then the finish will alter the colour, almost invariably making it darker. Better IMO to put a bit of finish on so you establish the colour, then fill and tint to match.