But maybe there would have been less deaths if breaking Covid rules was socially unacceptable and freinds told freinds and stood there ground.
While I do agree with this. There was little consensus last summer for that to happen, it is now generally regarded as a failure of leadership at the start of Covid by our government. It meant people were confused on what to do, it was hard to see rule breaking (bending) as socially unacceptable. There were (still are) strong voices in the governing party arguing against lock down and BJ kept giving in to them throughout the spring and early summer.
Even after banning overseas trips, his dad flew to Greece to open up his holiday home - apparently a legally ok thing to do. His key adviser ignored the rules and went un-punished.
Despite the equivocal nature of lockdown rules last year, surveys have shown that the large majority of UK public have stuck to the rules. The two big exceptions being, last summer holidays - which were legalised - and poorer communities where low paid workers continued to work in f2f jobs ignoring self-isolation practices. Again, this has been poorly enforced and without proper economic support for those types of jobs (many not qualifying for furlough, or for sick pay). Again both of these exceptions are down to policy decisions. This behavior has devastated poorer communities, in our region the large south Asian minority community in West Yorkshire has seen deaths in every street, with several family members killed. In most cases they faced the choice of not feeding the family or raking risks.
Conditions are much better right now.
Since January we have seen clearer and consistent government messaging and pretty strong leadership, 'abundance of caution' at each unlock turn. The un-lock hawks have been resisted and a gradual measured approach to un-lock is underway. Its been consistent and largely data driven. That combined with the successful roll out of the vaccine has restored confidence in the leadership (whether one likes them or not) for a general consensus to be built. These are the pre-conditions necessary for socially acceptable norms to be enforced by the general public.
I agree with you that we need it to be socially unacceptable to break the rules. I think we in a better position to that to happen now. About time, I suppose this virus took us all by surprise.
To face down dangerous new variants in the cumming months we will need this level of care. The recent 'surge' testing in London is a good example of this new approach. However we will have another summer of pubs open and foreign holidays before the new varietals start to rampage over the next winter - will we remember what do to. Hopefully we have learned the ebb and flow of this disease by then..