Just as a matter to note the "Euro Plug & Socket" shown in CHJ's photo is pretty standard through most of Europe nowadays. When I was fitting some sockets I noticed that in fact the "Live" and "Neutral" were marked, 'tho the plugs are not. As it happens the Live and Neutral were the reverse of what is normally the case in UK. By this I mean that if you are looking at the wall socket, the live would normaly be the right side terminal in UK whereas it's supposed to be the left side terminal in Europe.
As other have said it usually doesn't matter on double insulated appliances but on my adapter leads I try to keep to the correct polarity, just to avoid the case CHJ mentioned ie 440 volts across two machines :shock: