Hmmm....I'd rather have my tools designed and made by people who understood how they were going to be used than by 'artistic geniuses'. Looking stunning may be appropriate for furniture or jewellery, but when it comes to things made to do a job, it helps if they do that job really well. If it does it's job really well and looks great, that's a bonus; if it looks great but doesn't do the job very well, it might as well be so much scrap-iron.
Sorry to sound so grumpy, but one of my bete-noirs is the twin cults of 'design' and 'value engineering' that have combined to reduce so many previously adequate or excellent products to the point of near uselessness.
Drawknives have been around for centuries, and are basically fairly simple tools; so it's a fair bet that we've done all the improving we can. It might have been better if the guy had spent his time talking to grizzled old drawknife users about what works and what doesn't. In fact, come to think of it, several toolmaking concerns might like to do a bit more of that next time they 'improve' their products.