mister henderson":1zhhdsvl said:
OK, to rent a workshop. Going to need maybe 500 sq ft, with another maybe 200sq ft for a showroom (which I consider essential, and for reasons already discussed). 700 sq ft at say £3.50 (we’re talking farm prices here) per sq ft per annum, lets say we can get the whole thing for £50 a week. Then the insurance and rates, maybe another £50 and then heating (got to keep that wood DRY) and electricity maybe another £50. I think I am being reasonably optimistic with these figures, BTW.
I think you're about right with the size - 700-800 sq ft is perfect. However, while a showroom would be nice it is definitely not necessary. That 200 sq ft would be far better turned over to a finishing area, ideally with a spray booth installed.
There are ways of having pieces on display which don't involve having a showroom. For instance, an entire office can be built into a nice cabinet situated in the corner of the workshop, housing your PC, printer, phone, and files. Similarly, your 'brew area' can be on a beautifully crafted kitchen sink unit. Most people actually like to visit a working workshop rather than a showroom. A couple of examples of what you can do as outlined above backed up with a portfolio of photographs is more than sufficient.
You are being very optimistic with the rent - but you may be right about the price of farm buildings. See my comments below, however. I'll go along with your other costings, but what about telephone costs, consumables (router cutters, sanding discs, blade sharpening etc), accountancy fees, stationery (a LOT of printer cartridges) - the list goes on!
mister henderson":1zhhdsvl said:
Now the advertising. I think you need to be thinking at least £200 a week here, as no-one is going to visit a farm workshop without having been told about it (in advertising philosophy, told at least 6 times).
£200 pw is a bit over the top. The 6 times rule may pertain in a normal retail business but as a cabinetmaker you are not trying to attract impulse buyers; you just need to make yourself easy to find when a person looks for someone who can make them some furniture.
The answer is a website which is easily accessible through local searches on Google and Yahoo. This is easy to do yourself using a simple web design package such as WebPlus - about £30 - and a little time spent registering your site with all the search engines and as many free directories as you can find. Costs - negligible.
A small ad under 'Cabinet Makers' in Yellow Pages also works well in my experience. Make sure it features your website address though. Cost - about £200 per year.
The other important thing to consider when attracting work is the location of your workshop. My premises are just off the high street of a suburban area of a large town on the outskirts of Manchester. It is on the main route to the wealthiest area locally. Although urban, there is a 'village' atmosphere like you find in many such places. For the last four months I have placed an 'A' board on the main road directing passers by to our workshop. The results have been astonishing! In that time that board has brought in orders totalling over £20,000. For an outlay of a hundred quid! Not only that, but my mate who shares the workshop with me and myself are now becoming accepted as the 'Village Carpenters'. Not a day goes by without at least a couple of potential clients popping their heads round the door.
None of this would happen if we were stuck out on a farm 10 miles away. Our experience suggests that it is better to pay a little more in rent to get a location with plenty of passing trade, particularly affluent commuters.
mister henderson":1zhhdsvl said:
There’s the car, or course. Volvo estate would be pretty much the minimum here, a long wheelbase van would be better. £30 pw sound reasonable? Don’t need to allow for petrol here because that isn’t overhead.
The family estate car is fine. I use a Zafira. A tow-bar and trailer can turn it into a van at minimal cost. For big deliveries get a local 'Man and Van' in - about £30 per hour.
Accountants tend to class petrol as a 'cost of sale' rather than an overhead. I disagree. A lot of fuel is used making repeat trips to clients' homes and in my case to the timber yard - I like to select my own wood. I look at fuel as an overhead.
mister henderson":1zhhdsvl said:
Wages. Good question. Let’s say £400 a week. I know one could manage on less, maybe, but that’s not going to allow for much of a mortgage payment.
20 grand a year? You could earn that at Tescos!
I think it is important to set oneself realistic but ambitious goals. A lot of my friends are tradesmen - electricians, plasterers, plumbers etc. On average, they earn between £500 and £800 per week. One regularly earns over £1000. School teachers and policemen of my age earn over £40k a year. I don't think it is unreasonable to expect to be able to earn at similar levels.
I
aim to earn £1000 per week. Of course I don't always achieve it, but if you aim high you normally achieve more than if you aim low.
Things happen. Jobs take longer than planned. Mistakes get made. Days you planned to spend in the workshop are instead spent locating a particular size of Belfast sink (that happened to me last week!). So you need to build in a significant factor to allow for it. Aim at making £200 per day or £1000 per week and there's a fair chance that you'll make £750. That is how the costings should be based.
mister henderson":1zhhdsvl said:
So, all in all a NET profit of £800 a week is going to be needed in the above example. If we take Bugbear’s example of the table at around £800-1000, then we are going to need to make and (more to the point) SELL, more than one a week (and that’s a 52 week year of course) to make a living.
The table's too cheap!
£1500 minimum.
mister henderson":1zhhdsvl said:
The above is why I say that, in general terms, it is not possible for a person to make a living in cabinet making in this country at the moment.
Not true - plenty do it.
As I've said in previous posts though, you've got to be flexible on your definition of 'cabinetmaking'. Profit is the most important thing - not your own preferences on what it is you are going to make.
Some of the most profitable work is the most dull. Relacement doors for fitted wardrobes in MDF and then painted, for instance. Before anyone turns their noses up at the idea, consider this;
Materials - £100
Time spent - 5 days including fitting
Price charged - £1500
This is an everyday job that the true professional jumps at. The important thing is to make a profit!!
In years to come, I hope to be doing less of this kind of job and more 'fine cabinetmaking'. I can see though, that it is only by establishing a profitable 'bread and butter' business that I will be able to allow myself the indulgence.
big soft moose":1zhhdsvl said:
£400 per week gross wages = 1600 per month or £19,200 pa and many people who are in paid jobs pull down significantly less - tho you do have a point about mortgages , but then a lot of people casnt afford property anyway.
It may not be possible to earn a living as a cabinet maker - this not being my field i couldnt sensibly comment (i'm principally a turner) but it is possible to make a living as a general woodworker - for that you dont need the showroom and your advertsing is far less (my general woodwork is done in clients homes , whilst turnings are out put through craft fairs and shops)
the key is to keep your costs reasonable and not to take on the trappings of a bigger buisness (such as showrooms, large advertising budgets etc) if you dont need to - as some one said higher up , "keep it small and keep it all"
I said that!
It doesn't mean that you can't aim high in terms of earnings, however!
bug bear":1zhhdsvl said:
My (horrid) suspicion is that the sort of person who is willing to pay 800-1000 quid for an oak refectory table in M&S or John Lewis or Habitat doesn't KNOW that a cabinetmaker will do bespoke (sized) work for around the same money, and thinks thinks that commissioning a cabinet maker is for oligarchs only.
For example - if I were a 'umble customer, who'd seen a table in Habitat, but wanted a similar table 1 foot longer, how easy is it to explore the possibility of having a furniture maker do it?
How do I find a maker (bonus question: how do I find more than one, so I have a choice, without offending both of them?)
How would I (a potential customer) even know the CRUCIAL fact that custom work of this type is (in fact) available at around the same price as Habitat et al?
Judging by the amount of emails I get from all over the country making just such enquiries plenty of people are searching for cabinetmakers on the internet. You've just got to make yourself visible and explain in your website what you can do.
My slogan is 'You draw it - I'll make it!
It works a treat. It also saves on the amount of time I spend drawing designs!
Cheers
Dan