Have repaired a lot of clocks, although watches are really my thing. Looking at the pictures I am a little confused by the silver coloured rod on the pendulum. The upper end doesn't appear to be connected to anything? The first thing to check is if power is coming through the train. Assuming it is wound up, a few turns is quite sufficient, then look at the escape wheel, at the very top of your picture. To the right is the pallet fork, with pins that engage with the escape wheel teeth. If you move the fork to and fro, or in this case up and down, then the escape wheel should turn under power of the spring as each tooth is released. If it doesn't then the best bet will probably be to strip the whole thing down. If it does have power but you just can't get it to run, then it will most likely be a timing issue. This is where the fork is misaligned so it doesn't line up correctly with the escape wheel, and is referred to as being out of beat, or having excessive beat error. If you gently move the fork by hand you will see that each pin will release the escape by one tooth at a time. With the pendulum swinging it should move so as to release a tooth on the escape wheel with each swing up and down. If this action is not even then the fork needs to be moved relative to the wheel. Generally they are a friction fit and can be moved on the shaft to get the position correct. Some are held to the shaft by a screw. in some cases, and I suspect this is one as you don't have a hanger at the top of the rod, you may also need to subtly bend the pendulum rod to get it in beat. You can Google something like how to get your clock in beat. Bear in mind that with a pendulum clock the beat will be altered by the alignment of the whole movement. So if you set it up perfectly level, then put the clock on a shelf that is not level it will either stop altogether, or run erratically.