All very well for people, generally in more densely populated areas, who have a choice of what to use to heat their homes or use for cooking. Our village isn't on mains gas and, while we could buy propane at stupidly high prices, our only other choice is electric or oil, or wood.
We actually heat via oil for most of the house, a boiler running hydronic underfloor heating via a thermal store. I've no idea why, but there we go, the previous owner didn't extend the underfloor heating to our lounges so the only heating there is via the dreaded wood burning stoves. The nearest house to us is 50 yards away, and that distance continues around the whole vicinity. I don't see the neighbours coughing their lungs out as a result of our smoke. We cut and manage wood just from our property, leaving it for a year or two to season and dry - never burning anything with man made content added to it. Smoke content is relatively low, especially as we properly heat the flue.
I've looked into ASHP but am convinced that the majority of installers in our area are clueless when it comes to heat loss calculations and efficient system design and installation - and that's a big deal in a reasonably large old house. The day will come when I have to seriously look again, but until then we will continue to chip away at improving the insulation and usage profile of heat in our house so trying to keep the cost of heating down.
We have solar and battery storage and that, coupled with load offsetting, dampens the costs of electricity. For cooking, we have no choice but to use electricity. In recent times we have taken to using a slow cooker and a microwave, while keeping the electric oven and hob usage low. We are convinced that this is a more efficient way to cook and, with a few compromises here and there, the food doesn't dry out and retains plenty of flavour.
All very well for the people, who make the decisions for the majority, who are living in the metropolis. They have little experience of living in the countryside aside from playing at it during a half term break or parachuted in at weekends to smile and shake the hands of their constituents.