I'm not sure if TV advertising is at all relative to myself as a white straight middle aged bloke. Th advertisers are clearly aiming at multicultural and same sex relationships - I guess that is where all the money is now.
It's 'virtue signalling' by brands who believe that if they emphasise their 'rainbow' credentials, they'll benefit from what's known as the 'pink pound' (Or in the USA the 'Pink Dollar'). It didn't quite work out that way for Anheuser-Busch InBev, the world’s largest brewer which may have lost as much as $1.4 billion in sales because of the
backlash to its brief partnership with a 'transgender influencer' to promote Bud Light beer.
https://edition.cnn.com/2024/02/29/business/bud-light-boycott-ab-inbev-sales/index.html
Halifax Building Society's virtue signalling attempts in the UK backfired big style too:
Here's a snippet:
Quote:
Halifax customers are closing their accounts en masse after its social media team told them to leave if they don't like their new pronoun badges for staff in what is being branded one of the biggest PR disasters in British business history.
One account holder told MailOnline they have already pulled out investments and savings worth £450,000 while many more said they are closing ISAs, cutting up credit cards or transferring balances to rivals after they accused the bank of 'alienating' them with 'pathetic virtue signalling'.
The row began this week when Halifax, which was propped up by the taxpayer to the tune of £30billion as part of a 2008 bailout, tweeted its 118,000 followers on Tuesday revealing that it would allow staff to display their pronouns on their name badges, in a post that read 'pronouns matter'.
It showed a photo of a female staff member's name badge, which featured 'she/her/hers' in brackets under the name Gemma, and said the policy was to help avoid 'accidental misgendering'.
One customer replied: 'There’s no ambiguity about the name “Gemma”. It’s a female person’s name. In other words, it’s pathetic virtue signalling and is seen as such by almost everyone who has responded to the initial tweet. Why are you trying to alienate people?' Within 20 minutes a member of the Halifax social media team, calling himself Andy M, replied: 'If you disagree with our values, you're welcome to close your account'.
Andy M's response has outraged customers, and seen hundreds claiming they will boycott the bank with many saying they have closed their accounts. Others have cut up their credit cards or getting rid of insurance policies and said the threat was the final straw after it cut 27 branches alone in 2022.
End quote.
https://www.dailymail.co.uk/news/ar...rs-exodus-customers-staff-pronoun-policy.html
Disclaimer: Lest anyone think otherwise, I'm not, nor ever have been, a Daily Mail reader!
Wickes too, came rather unstuck:
Quote:
Customers have slated the store and and threatened to cancel orders worth thousands of pounds after comments made by Wickes CEO.
Wickes, a DIY retailer and garden centre, is facing a torrent of outrage from shoppers after the company’s boss took part in an online trans summit hosted by Pink News yesterday, where he addressed backlash the company has faced over its Pride stance.
Fraser Longden discussed a float the company paraded at Brighton Pride over the weekend, he said: “I don't think I'm ever going to change some of the bigots minds out there’, I'm never going to win that argument with them, so we were doing [the Pride float] to show support to the community'. The float featured a poster that read “No LGB without the T” promoting trans inclusivity amid June’s pride month, along with the accompanying message underneath “we stand with out trans siblings now and forever”.
Mr Longden’s alleged comments at the summit, alongside the Pride float which featured the blue, pink and white trans flag, has since sparked fury online.
End quote.
https://www.lbc.co.uk/news/trans-row-pride-month-wickes-ceo-outrage/
Not an issue I feel strongly about - I like anyone who likes me.
It's one thing a company being 'inclusive' but if in so doing, it alienates by far the largest percentage of its customer base by calling them 'bigots' or 'transphobes' and telling them to take their business elsewhere simply because they believe biological sex is immutable, that's not 'inclusive - it's divisive, and doesn't seem like good business sense to me. They ought not the be surprised if customers vote with their feet and take their 'straight pound' elsewhere. Instead of promoting inclusivity, these examples seem to create needless division and animosity.
Just to give a sense of perspective, in the 2021 Census for England and Wales, for the first time, there was a question of 'Gender Identity':
'Gender identity' refers to a person’s sense of their own gender, whether male, female or another category such as non-binary. This may or may not be the same as their sex registered at birth.
A total of 45.4 million
(93.5%) answered “Yes”, indicating that their gender identity was the same as their sex registered at birth.
A total of 262,000 people
(0.5%) answered “No”, indicating that their gender identity was different from their sex registered at birth. Within this group:
- 118,000 (0.24%) answered “No” but did not provide a write-in response
- 48,000 (0.10%) identified as a trans man
- 48,000 (0.10%) identified as a trans woman
- 30,000 (0.06%) identified as non-binary
- 18,000 (0.04%) wrote in a different gender identity
The remaining 2.9 million (6.0%) did not answer the question on gender identity.