Well at the risk of Jacob (Mr Grimsdale) on the other forum starting one of his tedious 'over there' threads on the other forum again, I have to say that it's these sort of threads that stopped me from posting as much as i used to.
I have to say i'm pretty stunned to hear the F&C or GMC take sponsorship as an incentive to review as that can inevitably result in bias.
In the ten years i've been doing my job, i can honestly say i have never taken incentives for a favourable review, and if there are negatives that i spot, i will say so, but remember, its an opinion at the end of the day, so what i see as good or bad others may disagree.
I am told by certain quarters that 'all magazines are biased to suit the advertisers' but I've never once had to review something because of an advertisement, if anything its the opposite because I work in advance of others when the mag is being structured.
I have had calls from our ads team asking how a particular tool or machine came out so they can then go back to the company in question and try and sell them an advert off the back of my opinion of it, but never an advert ensuring a favourable review.
In fact, I am left to my own devices when it comes to tools and gear that gets reviewed, (and hopefuly Nick will vouch for that) so I am always trawling the net, contacting manufacturers, anything and everything to try and ensure what I get in is as fresh and up to date as possible when it comes to the 'Test' pages, and its often the case that manufacturers will contact me to let me knw about a new product that they would like me to look at and give opinion on, and they accept my word, good or bad.
As stated, reviewers reputations are on the line, and if I went down that route, recommending what was essentially a poor product and every man and his dog bought one, it would do me me more harm than good!
There was a time when I posted regularly here offering advice in all quarters, not just tools and occasionally i still will, but tend not to bother with tool advice because of the way threads like this deem myself, Nick and others in our field.
It does strike me as odd that I still get PM's asking my advice though, and I always answer, but usually ask them why they chose to PM me rather than ask directly in the open forum...
cheers,
Andy