+1 for Wealden.
DON'T buy a cheap set, for two reasons:
1. The quality is almost always poor (or very poor). I have too many like that, some I have even thrown out unused, as the cutters weren't even balanced properly, never mind blunt. They will disappoint, you won't know why to start with (burning, poor cutting generally), you'll get very frustrated.
2. There are ALWAYS several you just won't ever use. They're usually the most complex ones to make, so your money really goes on the box and a few of the simpler ones (which were poor to start with, see (1) above). Seen like that they are actually poor value.
Trend are good too, but very expensive - you are supporting a big marketing operation that Wealden don't have.
Wealden's starter sets are stuff you WILL use, and excellent quality too. If you really need something that isn't in there, order it at the same time, to avoid extra postage. Your money goes on the cutters, not the other stuff that doesn't help your work.
E.
Both Freud and CMT are excellent, but at a price (I have both and use them).