No progress on the name but here's a newspaper extract to add a bit more context to the photograph.
HINCKLEY CALAMITY.
GREAT HOSIERY WORKS BURNT OUT. THRILLING ESCAPES ON STATION PLATFORM.
The extensive hosiery manufacturing works Messrs. Bennett Brothers, adjoining Hinckley station, were totally destroyed ' in a fire which occurred this morning, the damage of which is estimated at over £100,000. Within a comparatively short apace time the buildings, which have taken over years to build, were ablaze, and notwithstanding the combined efforts of the Hinckley, Nuneaton and Leicester fire brigades, the whole works, containing £40,000 worth of machinery, thousands of dozens of finished hosiery, and tons of yarn, were utterly destroyed. The flames lit up Hinckley, and many of the inhabitants the town turned out to render what he p they could. The fire was observed some 15 miles away. Between 300 and 400 employees are thrown out of employment. When the fire was at its height the stationmaster's house was in danger of becoming involved, and the brigades found it necessary to pump on to the walls to save the building. few yards away a huge wall crashed on to the railway platform, buildings, and permanent way, bringing down tons of brickwork and masonry, and temporarily blocking the line. Many people on the platform the time had exceedingly narrow escapes, and several ladies fainted.