Andy Kev.":3s4x7v4k said:
Good point. How much skill do you need to be an estate agent? Client phones you up saying they want to sell their house, you advertise it, you show potential buyers around it until one decides to cough up. There's not much skill involved in that.
Trainee neophyte":3s4x7v4k said:
Selling is a particular skill set which involves the sales person convincing you to buy something you ordinarily wouldn't. It's not like manning a till in a supermarket (which is another skill), because it is not just taking an order. It is actively pushing the purchasor into making the purchase. Selling is a specialised, complicated and difficult skill, and actually involves the opposite of good manners. To be good at selling you need to have good empathy, yet at the same time absolutely no regard for the purchasor. It's an odd, difficult, and morally reprehensible skill to have. Most people can't do it, because it makes them too uncomfortable.
Yes and no - to most of the above.
A GOOD (successful) estate agent will have the ability to empathise with the buyers, tease out information such as why they are buying the house, is it a "forever home", "just while the children grow up" or just the first rung on a ladder, selling on in five years. Are they willing to take on some remedial work to get a larger house or in a more desirable location / school catchement area - or do they want a "move in and just live" house.
They will also be able to SEE the real potential of houses that other less skilled agents and buyers have failed to grasp - what work might be done on a house to achieve it - a rough ballpark cost - whether the area is marked for urban renewal, new schools or big businesses moving into the area - the local "polytechnic" being granted "University Status" , etc etc etc.
Being an estate agent of the "throw as much muck at the wall - some of it will stick" variety doasn't require much skill I agree, show enough houses and eventually the buyers will see one they like, but being a successful agent who knows how to whittle down the potential house candidates based on given information from the buyers, so you only have to show them maybe a half dozen or dozen instead of 50, now that IS a skill that requires you to tap into and have a host of other skills - those are the ones that usually end up working in Knightsbridge selling multi million pound properties with commissions in the hundreds of thousands.
No, I don't know nor have never known any - but the program Location Location Location and all the other "buying a property" type programs on TV have shown me being a successful estate agent is far more nuanced than most people (or estate agents of the previously mentioned variety) understand.
Sales is indeed hard - that's why I wasn't that good at it, despite all the many books I read about it, such as "Think and Grow Rich", by Napoleon Hill - because I was brought up to "take no for an answer" instead of the "no means yes if you push hard enough" (which is bloody ironic considering my father has been a salesman all his life since the age of 19 selling welding gas, and at the end 52 years later a FA advising multi millionaires how to sort out thier finances) - I'm also not particularly handsome and don't have big hooters or a nice a$$ either.
I've got a stack of all those "salesman" type books and none of them worked a damn, because I have the wrong personal temperament, I'm not mercenary - TN is right that in many sales jobs, the customers needs are secondary to your own ruthless desire for the commissions. 2008 is proof positive of that.