I'd say that those adverts are just trying to endear people to John Lewis at this point. It's not "Have you heard of our shop? It's called John Lewis" any more. It's more associating the place with Christmas so people get their presents there.Sporky McGuffin":1ph1hgqe said:NazNomad":1ph1hgqe said:How many more people were aware of a store called John Lewis after the advert aired?
Was that the aim?
Alexam":3e4ndm41 said:This post soon shifted into something else and away from the disparaging remarks made against another members work.
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