Trev:
In fairness to Rutlands, I don't think that they were at all hiding behind the Sale of Goods Act. What they did, quite voluntarily and without argument, was to provide the remedy, i.e. offer full refunds, as required by the Act. I don't think they could have done much better than that.
Don't get me wrong, I'm not implying that this was a 'bad' or 'wrong' response: but as Alf, I and Neil are suggesting, if you really want customer loyalty, you need to be seen to be doing more than just what is 'as required by the act'. In this e-enabled age, customers can and will shop around far more easily than ever before for many types of goods. This means that it is very difficult to compete on price - we all know that if you trawl through Rutlands, Axminster, Tilgear et al, the prices are all in roughly the same ballpark, by the time you've factored in p&p, special offers, etc etc.
So customers are attracted by 'other factors'. Speed of response, quality of service, the feeling that there's an intelligent support team on the end of the 'phone/e-mail, as opposed to a teenage Peruvian who has trouble with the english language in some foreign call centre that is covering a tool seller, 2 insurance companies and a baby food help line...( :roll: )
The above response is a good start - but compare it with Lee Valley or Lie Neilsen. Rob Lee - the owner - for goodness' sake - is willing to put his name behind personal answers on this (and several other) boards, and offer courteous and informative answers to most of our weird, 'planespotterish' questions. If somebody has a problem with their goods from either of these firms, the response is normally a quite simple 'OK, if you're not happy, we'll replace it or refund your money as soon as possible'. The attitude is not the sort of curmudgeonly UK 'we'll discharge our legal responsibility here', but a positive wish to have the customer go away singing their praises to all and sundry, and be a happy repeat customer in the future. I'm not trying to flatter them to death here, but to observe that this sort of thing generates a feeling of 'wow - nice people to deal with, who aren't just in the business of flogging boxes of stuff to me...' I'm at the stage where I now tend to buy appropriate products from these 2 firms direct, simply because of the service and attention to detail.
Having said all of that - I say again - well done Rutlands: I think this is the second major UK mail order outfit to be willing to appear on the boards (after Brimarc). All they need to do now is, firstly, replace that name with the name and title of the person actually posting - if they're willing to make statements, they should be willing to let us know in what capacity (see my remarks re Rob Lee above, or think of the Brimarc boys in here). Secondly, keep listening and responding to sensible criticism: "if you help them, they will come (and spend...
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