In my opinion the" painted minimalist " stuff you see in shops is mostly over priced MDF crap imported from A certain country beginning with C. There is a huge difference in what crafters make from real wood (mostly hardwoods that will last a lifetime) and the rubbish you see in some shops, what the public spend their money on is their own business but the difference in quality is the same as chalk and cheese. Personally, I would sooner have nothing in my house than have the crappy, mass produced "Family" , "Home" and all the other muck made from compressed sawdust and then sprayed a generic off -white colour .
But then again, its just a question of taste..
Regards
Brendan