like most things in life it’s actually quite complicated, whereas business and people like simple problems and solutions. A business model has been developed that can be adopt by anyone, the bias in the model is self supporting.
Contractor X tunes up sees damp at the wall base, sticks tool in wall to confirm suspicion, sells standard solution, workmen in place in a week smashing, drilling, filling, tanking, papering. Two weeks later damp is ‘gone’ another happy customer. Bias that this is the solution confirmed.
In reality the problem is hidden or masked, and could likely have been solved with much less disruption and cost, although over a longer timespan, through identifying and eliminating the source of water ingress/penetration.
Contractor X tunes up sees damp at the wall base, sticks tool in wall to confirm suspicion, sells standard solution, workmen in place in a week smashing, drilling, filling, tanking, papering. Two weeks later damp is ‘gone’ another happy customer. Bias that this is the solution confirmed.
In reality the problem is hidden or masked, and could likely have been solved with much less disruption and cost, although over a longer timespan, through identifying and eliminating the source of water ingress/penetration.