When WoodcutCut Trading were the CMT importer, they did cracking good deals! That's when I got most of my CMT bits. FI, my 5-piece kitchen cabinet set for £139. What are they in Axminster - something horrific no doubt. I then started buying Jesada 'til Axminster switched to CMT. IMHO, Jesada are simply superb bits, mirror polished and even better than CMT with a bigger range. Has anyone seen their 17th century moulding bits BTW?, there are some interesting and unique cutters. The most useful bit I have is a straight bit, a 1-1/2" dia x 2" monster I use for profiling 35mm thick mirror/glass frames etc.
Axminster IMO are guilty of nothing less than gouging with their prices for CMT - it's disgraceful. Although CMT are (pun alert) top notch, I've also found Perform er.. perform as well in normal HOME use. I suspect you might, just might, start to see the difference in quality if doing a LOT of routing.
You won't be buying crap when you buy the Perform bits - they're still far better than the ****** 'no-name' sets bundled with routers etc.
Ike