Hello,
It is a perennial problem, how to educate the buying public what quality is compared to the rubbish offerings in shops. But most makers are small outfits with no medium to educate through, they simply do not have the means for widespread education and advertisements. So the problem persists. If anyone can solve the problem, then please let us know how it is done!
Reputations are everything, but it is quite possible to never get one, even if rightly deserved. I can make the stuff for sure, but I haven't made enough of it to get the reputation, because I can't get the buying public to purchase it in the first place. It is a vicious cycle. Now I haven't the years left to get a reputation.
I don't blame (much) those of little means from buying British made things, though I do think they should buy better quality used furniture, as less well off people did, but seem not to do so much now. But the other great sin of the 21st century means that people have to have new, fashionable stuff and change it regularly. Used stuff is only fit for the dump, the quality is so poor.
The only solution I can see is for government legislation preventing the cutting of British manufacturing business' throats, by cheap imports. It is all well and good, legislating for safer working environments, fair wages, less polluting energy production and manufacturing processes, limiting working hours and having statutory holidays, child care, etc. etc. for workers in Europe, when goods can be imported from countries who do not have any of these human rights. Our manufacturing gets priced out of the Stratosphere before it can even think of profit and sustainability, and the foreign manufacturers, who do not worry about any of this, are unsurprisingly cheap. We should not allow imports from any manufacturer who does not comply with the same basic standards as we do in the West. When all is equal, then global human rights will be better, the global environment will be better and we would all have jobs. Except perhaps for those talentless morons who seem to think they can become wealthy by simply owning a flexible conscience.
Mike.