Steve - the problem with using all capital letters is that they look so harsh. It's a bit like reading a message that's been typed in upper case.
Pete - the idea of these patterns is that you can cut them out of solid wood and the block that they are mounted on acts as a plinth. Fans can then stand them on a shelf with all their other footie memorabilia. I think the only way around it is to cut into the block as I have done with the Liverpool example, but I'll have to make sure the block is thick enough to be able to withstand the weakening effect of any cuts.