Rather more importantly, the adjustment is via a gear / teeth arrangement. To be adjustable it needs to be engaged with the adjuster? But yes, the Stanley name is uppermost.
On the 75 the Stanley name is on the other side i.e. goes other way up; bevel down.
Also is 2mm, thick if anybody is interested!
I just spent 10 minutes setting mine up, more carefully than at any time in it's long pathetic life so far!
Works OK. Can do a full width fine shaving but that's more than required in normal use (i.e. rebates, arrises, etc).
Flatten bottom - just a light touch to reveal any defects. Slightly hollow most likely but doesn't need over working, best left alone.
Main thing is to get the top half aligned so that the blade sits tight up against all the bearing surfaces top and bottom. Just visual check - it's a bit bendy so very small error OK. Do it without the screw cap in place and then tighten the body screw firmly.
Sharpen blade 30º bevel/hone (has to be straight edge and square - there is no lateral adjustment).
Slop blade and screw cap in, set back, with cap screw firm.
Tap it with small hammer to advance it until just cutting, tighten screw.
I was surprised to find that this left a very precise but tight mouth opening at about 0.5mm. I had thought it would need filing or something.