I think it's brave, and overall probably a good thing.
Years ago my dad worked for a supplier of school equipment, to both the UK and old British Empire (by then, the Commonwealth). Their printed catalogue was an annual event in the science education sector, BUT it was the single biggest line item in the company's accounts, consuming an astronomic proportion of their turnover. It eventually became a financial millstone around the company's neck.
Think of the cost of making a big catalogue, collating the data (which can come from a CMS system nowadays, but still needs careful checking and editing, etc.), printing it, distributing it, and so on. You even have to allow space in the warehouse to keep copies after it's released!
Now, one hopes, eliminating many of those costs will at least work to keep prices down for the moment.
Then there is the pricing: It is a HUGE issue nowadays to lock down retail prices for an entire year at a time. And it's largely seasonal work too - a panic around June (probably) as it 'goes to bed', with pricing decisions taken six months before it sees the light of day. It means there's inevitably a price bump when the new catalogue comes out, but for the retailer, there's also the risk they're selling at a loss at the end of the catalogue's life (things rarely if ever go down in price). As customers, we bear the cost of that risk in a higher average price.
I know there is a downside. The smallest room(s) will be gloomier. Necessary activities will be briefer. I'll have to watch TV in the bath instead, or print the whole thing out.
If they still have a licence for the module for their CMS software, it would be great to be able to download a PDF (without prices, naturally), but I fear I'll just have to get a waterproof tablet
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E.