People talk about "drinking the green koolaid" to criticise the premium prices of Festool kit with their distinctive green brand.
Freud are worse with their trademark red blades.
Put a Freud blade alongside a real trade or industrial sawblade and you'll realise they are a very inferior product.
Festool blades made by Leitz are actually a very good product and I'd say fairly priced.
Freud blade next to my original Metabo mitre saw blade, the Metabo is much more substantial, with far larger carbide teeth (= more resharpenings).
Bosch blades are also nicely made, their blue painted versions have been my go to for aluminium blades for the tracksaw and the mitre saw.
So be open to the idea that the original branded Makita blade may well be a good one and worth the money over a cheap, including Freud, alternative.
If you have a good saw sharpening service, I entirely agree that a quality sharpen on a good blade can make it even better than new.