Yeah, Sunny Beach doesn't need vouchers anymore, but it's still a place where you wouldn't catch me dead.
I doubt you went skiing in Sunny Beach - more likely Bansko or Pamporovo. Both of those are very upmarket resorts now, and pretty pricy to boot. There are still homeless "clochards" (Bulgarian has a lot of loan words from German and French) about, but they're mainly so by choice, in the sense that they drink every stotinka they can get their hands on. When I first arrived here, 20+ years ago, I used to feel sorry for them, especially in the winter, and buy food for them, but they soon informed me that what they wanted came in a bottle, not a styrofoam take-away container. So I started feeding the homeless cats and dogs instead..
Sunny Beach is still mostly owned by the mafia, but they're more civilised now and gangland executions, like homeless people, are more common in the UK than here.