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In past years there would be myself, Chris Tribe and Andrew Lawton demonstrating furniture making skills. I believe Chris has retired but lived locally to the show. Andrew is a commercial maker and I assume would need to be paid for his time, travel and accommodation-these all add up.I think there were some exhibitors missing this year that made it more of a turners event, Biven machinery and the Woodworkers workshop to name two but all shows go through a cycle of up's and downs. You get some years where a show or event stands out but other years it may lack the shine, one show that seems to cycle more than most is the RHS garden show at Tatton. The ideal candidate to give demo's is someone who teachs woodworking, maybe someone who is now changing direction such as @Peter Sefton . I think having a more dynamic display to show off your products might be a better sales pitch than just a static one and could also draw in others to demo the products.
I have seen Paul Sellers at the show twice in the 12 years I was there, the first time maybe 10 years ago when he was promoting his early videos and books and about five years ago on his own stand. It maybe that Paul can reach more customers via blog or social media than demonstrating live-without the associated costs.
One of my favourite and best wood turners was not demonstrating this year, I think some have just decided to hang up their hat or where worried about the risk of Covid. The exhibitions are usually planned 12 months in advance so you have to be sure you can do it well ahead of time.
I enjoy demonstrating and taking to makers, others feel more at home on video. Video has it's own challenges but the advantage of a retake. I usually demonstrate sharpening and plane set up and use, I have tried to mix it up a bit over the years but find people asking "when are you sharpening-I will pop by then"
@Spectric I would like to know what mean by "more dynamic display" always looking of ways of improving. We usually take a huge amount of stock covering 500-600 product lines and we never have everything customers ask for. We have considered only taking a few router tables, much easier to set up and take home but would not sell enough to pay anywhere near the exhibition costs.
A much more experienced exhibitor than I once remarked it's not how much money you make, rather how much you don't loose! But I still get a buzz from the exhibition although it's knackering
Cheers
Peter