Hi Ed -
I'm still here... well ... actually in Pennsylvania right now...
Premium planes will still be Veritas, and not the Utilitas brand...
The basic idea here is that I've asked our designers to design some planes without giving them any cost restrictions, nor any restictions on other design choices. Some of our earlier designs (notably the bevel down planes) are a tad "utilitarian" in the area of aesthetics (so I'm told :roll: ). We have always been concious that we are really spending your money, in a way, when we design a tool - and so are somewhat averse to spending it on elements that contribute nothing to the performance of a tool. It's not that we can't go further than we have, we just choose not to...
Just as the automotive companies develop concept cars to explore different configurations and material choices, we've done the same with planes. Literally, dozens of designs....
The first premium planes are in production right now, though we have not yet set a release date. I will be re-evaluating our production status when I return (next week) to see where we are. We have to have built enough inventory that we won't run out, before we can release it...we're in no rush here.
Price wise - while these are "premium" planes, I still have an aversion to really high prices, so have put the screws to our design and production folks to dial the costs back a tad - and it's taken us more than a year to do so. Then too, we are using a new material and that's taken a bit of learning too.
Overall - I'm very pleased with how the entire effort has turned out - and you will see some of the benefits of the exercise creep into other planes in the regular line, and we are agressively expanding the regular line in parallel to what we're doing with the premium planes.
Time will tell, of course.... but it won't be too much longer now 8) .
Cheers -
Rob