Availability is all about supply and demand, I suppose. There are about 500 Smiths outlets in the UK. When we started, nearly two years ago, we were in only 100 of those because we inherited the stocking from Traditional Woodworking. We paid a lot of money to go in 200 branches last year, and we're now selling a good percentage of what we put on sale (above the market rate). By way of efficiency, sectors like woodworking are actually doing better these days because in a downturn specialist titles tend to do better than general interest magazines. But when the economy was booming the men's general interest magazines (like GQ, FHM etc...) were doing well and so they took up loads of shelf space in Smiths and our little sector got squeezed. I doubt things will reverse much, but the woodworking sector is now holding its own I believe.
There's no reason why Smiths should give us free space. They're just another business. Only by me producing a high quality magazine, and woodworkers buying it, will we be able to put pressure on Smiths to stock more in more branches. If they can make money from the magazines I sell and you buy they will stock more. But I will also have to make another big investment to go in more stores, and I'll have to hope the quality is good enough to tempt woodworkers.
One small consolation of a the weaker pound is that American magazines should become more expensive. But ultimately it all comes down to the quality of the magazines I produce, and your desire to read them.
I hope that explains it a bit.
Nick