Axminster has a marketing problem, the problem being they don't have one. They put products on their website and fill their stores full of goodies and expect people to turn up or buy online. That won't work in what is a very competitive marketplace, they need loyalty memberships, 2 for 1 offers, competitions, promotions free delivery on all order in July etc. Your most important customers are your existing customers and ensuring they return next time they are buying. I don't have any loyalty to Axminster for these reasons, I always shop around before making any purchases; however, if Axminster worked on their customer retention a bit more I would be more inclined to buy from Axminster. I don't mind paying an extra few quid if I feel I am part of something, to Axminster I am invisible, just a number with another order. It suspect this won't be the first store to close.