Hi Phil,
Ripping and crosscutting in one blade is a compromise and you will not get the same performance as you would with dedicated blades. Having said that, if you understand that you need to be working well within the capacity of the blade (i.e. not trying to do full depth cuts in exotics etc) there are
universal rip / crosscut blades available. Scroll down to T1042 and click 'view options' to select your bore diameter. I would recommend the heaver industrial resharpenable one as the quality and stability of the cut is so much better and they usually work out cheaper in the long run, but if you prefer a throw away one,
this is the nearest alternative.
Positive hook is for tools where the blade comes through the table (tablesaws / portable saws). Negative hook is for tools where the blade moves over the table (chop saws, sliding mitre saws etc). Choosing the appropriate hook angle ensures that the wood is pushed safely towards the table or fence as it is being cut.
Pitch is the number of teeth, for ripping the tooth itself is less important than the gullet between the teeth. Ripping tends to produce long ribbon like shavings (think of a plane shaving) which need plenty of space to spiral up into before the blade exits the timber and they are ejected. With crosscutting you don't need the gullet space since you are cutting across the fibres and producing dust rather than ribbons, and you get a finer finish with lots of teeth - hence you can't have a blade that is fully optimised for both operations.
Kerf is the name for the slot that the blade cuts, it is fractionally wider than the diameter of the teeth.
Hope this helps.