Bodgers":1dbxqeuz said:
What is bizarre about this is the antiquated way they seem to put the prices up. It seems to be done to suit the yearly catalog print. Given that they have no control of what is going to happen over the year, the policy seems to be to crank stuff way up to cover themselves in case costs rise. Nobody does that kind of thing these days.
Well Axminster seem to be making a success from that policy.
They've managed to go from corner hardware shop in a small rural town to one of the biggest tool supplier in the UK in the last forty years, I can't see why you'd criticise their business model. It's obviously working for them if they can achieve such success in the recent terrible conditions for retailing.
Read this forum for any length of time and you'll regularly see praise for their customer service and shops.
Yes, the catalogue's fixed prices might be an unfashionable sales method, but except for the few that get caught out at new year, many others will like that stability over the year and enjoy thumbing through it and presumably it works well generating sales.
I'd guess that some of the current price hikes are because they've been holding prices low for a while (elsewhere you see the old price of a PT described as a bargain
axminster-tool-catalogue-then-and-now-t85990.html). The future is looking less predictable with Chinese costs rising and the possibility of an increase in interest rates getting ever closer. Bringing prices back to more acceptable profit levels seems simply prudent.
I'm sure those that only look at price tags will continue to moan, but I don't mind paying a small premium to have such a good tool shop relatively local to me, get great customer service and it's also nice to know that my money stays in and supports the UK.