It sort of depends on the area and width in my experience. I wouldn't use contact adhesive for a large area, I would consider it for an edge banding or narrower strip.
As to no success with glue film I have to ask how old the film was. The glue can break down over time or with incorrect storage
Its over ten years old so yes, that may be the problem. However its rolled up and in a dry shed. Of course I ordered 10 metres of the stuff.
With regard to contact adhesive I have used it on paper backed veneer and its fine. The trick is to use a gel contact adhesive which has no hard rubbery bits and use a veneer hammer to expel air pockets - just using a J roller is not good enough. There is a good video on Youtube from www.oakwood.veneer about this.