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I think how a piece of furniture looks is important, often the boards match better and the top looks better if you use the boards the same way up.
As long as the timber is acclimatised hopefully there should be minimal movement, obviously quarter sawn is best.
Also if the boards are the same way up you sometimes end up with a continuous curve which can be easier to deal with than the rippled effect you can get from alternating the grain.
I don't think there is a right way to do it, wood just does what it wants sometimes anyway.
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