Before you go back to lurking, Edward, I hope you'll accept an apology from me. My post was addressed to you personally and that was inappropriate - I was simply trying to point out in general terms that relying on craft fairs won't provide an income for most woodworkers. The craft fairs I've visited in the past don't have the sort of attendance that you describe and therefore wouldn't generate the business that you get. You've clearly been able to exploit a location with such a huge footfall that it doesn't matter if the vast majority of visitors don't do business with you. In that respect you're like Dom, who has a workshop in a densely populated and affluent part of the country.
I wasn't trying to discourage people from trying to make a living out of their hobby - I was just trying to point out that run of the mill craft fairs are probably an inefficient method of generating custom for the vast majority of woodworkers. A lot of craft fairs I've visited are organised very differently to the one that you've described and potential exhibitors need to be aware of this. You've given us the figure of a 0.05% hit rate - that means you get custom from 1 in 2,000 people who attend upon you. I'd be interested to know if other people who've exhibited at craft fairs have had the same hit rate as you. From conversations I've had in the past with people who've tried and failed at craft fairs, I suspect they won't have. This tends to make me think there are other factors that affect your trade positively which you may not be acknowledging here. I'd love to know more about how you operate and what has given you the adaptive edge that eludes so many.
I don't have any personal experience of exhibiting at craft fairs, Edward, and I respect your opinions as someone who has done so and succeeded. Nevertheless, I have visited a great number of them, I've spoken to exhibitors, and come to the conclusion that you either need an exceptional craft fair or an exceptional product to make a success out them. For example, one successful craftsman I met made clogs; although they weren't cheap, they were portable, immediately available and he had the artistic skills to make them very attractive. He also made a point of selecting his craft fairs very carefully because he believed that different fairs attracted different markets.
Someone else suggested recently (I can't remember who and I can't remember where
) that it can be a good idea to trade as a collective. That sounds very sensible to me. I grew up in a market town that was renowned for its weekly craft markets and people were only allowed to sell at the market if the manufacturer was in attendance to discuss his/her wares. They also had to be approved by a committee of other craft workers as producing work to a consistent and satisfactory standard. As a result, visitors would travel quite a distance and the craftsmen generated good trade, both for themselves and the town. It's many years since I returned to the town, but I understand the market is still thriving.
There are also certain towns that have a reputution for a particular type of trade and that reputation is sufficient to draw in further trade. One such town that springs to mind is Horncastle in Lincolnshire which has a plethora of antiques traders. (There's also Blackpool, with its plethora of chip shops
!) A woodworker who had the chance to exploit such a community (of woodworkers) would probably be wise to do so.
I wasn't taking a pop at you, Edward, or gainsaying your experience; nor was it unreasonable for you to read my post and believe that I was. I just wanted to point out the need for people to consider the effectiveness of simply picking a craft fair and trying to sell their wares. It takes much more business skill than that.
Gill