The Axi search does behave in a typical way so no surprise you get masses of results not truly related to what you want, BUT, I do think it is at the more extreme end of similar sites. Much worse since the launch of their new website and frustrating they no longer have a 'show all' ability so a maximum of 60 items per page, WHY?
What I find more frustrating are the manufacturer 'shops', as an example Festool. You click on Festool but then it's a nightmare to find what you want, and if you use the search ............
I must say the Axminster customer service is excellent but I buy less and less from them. Sadly, shopping around for high quality hand tools and power tool, they are no longer good value. Festool is again a good example and there are several other big suppliers that are much, much cheaper.
You may notice all sellers of Lie Neilson tools have the same prices for some reason, mmmm. As a matter of principal, I no longer buy LN from Axi, just to pass some of my hard earned cash to smaller businesses.