Terry - Somerset
Established Member
Cars - how the short term dominates design and manufacturing decisions.
Car companies sell to the first owner. They select on the basis of initial cost balanced against performance, status and gizmos. The may pay some (but relatively little) attention to trade in values (especially for PCP deals).
The second owner usually after 2-4 years typically apes the first - price, performance, gizmos, status in slightly different proportions.
Providing the vehicle lasts for the first two owners, 4-7 years, up to 100k, why would a manufacturer add more cost to the original vehicle - they simply lose sales!.
Not green but pretty much inevitable. Similar issue for electric vehicles - the premium the first owner would pay over an ICE needed to be less than their fuel cost saving. This is now changing due to reduced EV costs, legislative pressure and environmental awareness.
Car companies sell to the first owner. They select on the basis of initial cost balanced against performance, status and gizmos. The may pay some (but relatively little) attention to trade in values (especially for PCP deals).
The second owner usually after 2-4 years typically apes the first - price, performance, gizmos, status in slightly different proportions.
Providing the vehicle lasts for the first two owners, 4-7 years, up to 100k, why would a manufacturer add more cost to the original vehicle - they simply lose sales!.
Not green but pretty much inevitable. Similar issue for electric vehicles - the premium the first owner would pay over an ICE needed to be less than their fuel cost saving. This is now changing due to reduced EV costs, legislative pressure and environmental awareness.