I'm sure it will sell well and I wouldn't be surprised if there is a short period when the first few sell on for even more than the list price.
What I think is more interesting than the appearance and the price is the promise that with this plane you can do high precision work, making multiple parts, identically sized to a thousandth of an inch. That is the logical end of machine woodworking, with CNC cut components which can be selected at random and fitted together perfectly.
But aiming for that with hand tools ignores the fact that there is a well established way to go about making things which achieves accuracy where it is needed, as the job proceeds. So you mark components together, and establish a face side and face edge. That way you get the inside of a carcase exactly square. (The outside is less crucial. )
You then make the doors or drawers a little over size and plane them to fit. The actual, numerical size doesn't really matter. Precision comes in fitting one part to another.
(Incidentally the idea of fitting skids is not new (they don't claim that it is). Stanley produced a plane fitted with a depth limiting frame for planing weaving shuttles to exact size in the 1880s.
Robert Wearing also mentioned the idea in at least one of his books.