From the trailer, Lee Mack said that ‘the winner would be crowned Britain’s best woodworker’. Now, I suspect that this is an opportunistic cash-in on popular hobbies given how successful Master Chef, Bake Off are, and Sewing Bee is quite popular, but there weren’t guilds for those activities, mostly village & county fairs. So I would have to assume that they are aiming for amateurs rather than professionals, but that wasn’t clear from the trailer.
It could be interesting; I have found that the early series of this sort of ‘competitive’ TV are better in the early seasons where the challenges are somewhat relatable, rather than later series where the competition get ridiculous.
I mostly wish that they would bring back Scrap Heap Challenge and Robot Wars.