Wealdon and Titman are certainly much better than axminster in my experience.
CMT are good as well. Trend pro are nice.
Actually some of the "cheapo Chinese " cutters I have tried have been good, especially the solid carbide ones meant for CNC routers, it is however a quality lottery.
Depending on what you are doing it can be a good idea to get replaceable tipped cutters.
I've had freud bits for years. the set in the plastic carrier is actually great. better bits always have angled cutting edges. sharpen and clean every couple uses and they last and last