So what's the point of a rocket stove, over the more usual woodburning stove? Why on earth would anyone go to the trouble of making one when all they really need to make is a square box? Which leads me right back to the original question: why aren't they being sold at fireplace outlets?
The more usual woodburning stoves average around 75% efficiency, give or take. I've seen sites that strongly dispute the given figures and state that their efficiency are much lower than claimed. IF rocket stoves burn very clean (i.e. little smoke) it would seem to imply that they are relatively efficient, in that the waste products of combustion are being burnt. But who knows? and is there a scienticific standard test for such things.
It's also true that some Gas fires are pretty inefficient - 60% or even less and that's using the manufacturers own figures.