For a start, it doesn't alter the hole position for different thicknesses of stock. In the Kreg this is a height adjustment of the drilling guides, and a corresponding adjustment of the drill depth stop. It's calibrated to make these adjustments fast and accurate.
Then there is dust extraction - in dense ply, for example, or thick hardwoods, it's a good idea. Not all Kreg kits have this, but mine does, and it is very good with the shop vac connected in. Without DX, there is a lot of mess and the drill overheats, even though the DX slot at the back is still there to allow chips to escape. I am happy to be corrected, but I don't think the Rutlands one has any DX provision at all.
Finally, there are three spacings (for pairs of holes) built into the Kreg. The jig is one solid block and there is no slack to cause skewed holes. The UJK one has a similar adjustable spacing arrangement to the Rutlands one. It is well built, and has adjustments for stock thickness, but I still prefer fixed spacing as it keeps everything parallel and consistent.
In short, the Kreg system is really well thought out, in the details, even down to the recommended Robertson screws. I think the UJK one comes close but I would still choose the Kreg again, as, frankly, its better.
E.
PS: Robertson screws don't fall off the screwdriver nor chew up easily. Torx are good for this, and I use them as much as I can, but Robertson ones are the absolute dog's pyjamas. They're ideal for this job because you're often trying to get a screw into an awkward place and you don't want any chance of it slipping on the driver.