You will be talking about the old GPIB interface next, again once used by a lot of data loggers but long gone.
Serial comms come in many flavours, RS232 which was very common is limited to around 50 ft in the right enviroment, RS485 is a differential version which can be pushed to greater distances but why when you have the choice of ethernet or CAN bus. If you look at how far microcontrollers have progressed and their speeds it is just amazing, the dsPIC from microchip can reach 140 Mhz and has CAN, USB, SPI, I2C and yes still UART's (serial) .
The big advantage CAN offers is realtime control and a very good arbitration system to handle collisions on the bus which Ethernet does not so I would expect CAN will be around a while longer with ethernet moving large amounts of data.
Serial does go back in history a long way to the days of data terminals, just look at the pin outs for the connector and you get handshaking with things like DTR (Data terminal ready) but serial does have a massive advantage over USB when it comes to security. With serial you need to load the drivers into the machine for the device so admin rights etc etc, with USB it is another game because the USB device states what it is and has a say in the drivers loaded so it can tell porkies and load something you are not aware of.