Hi John,
There's been a couple of threads about importing from USA on here recently, the bottom line is that both 'Import Duty' and 'VAT' will be applied on anything over a certain value and almost certainly if it comes from a commercial address in America. When you add postage or freight and the 'commission' (or whatever) that the intermediary will charge it's not worth it.
A lot of people have said correctly that if you can get the sender to put 'Gift' on the green form and a low value you'll likely get it in duty & VAT free but there is no certainty about this, and I suspect that a business intermediary will not do this since it would be a blatant lie wouldn't it :?:
C&E actually have more powers than the Police in UK and even the 'below a certain value' thing is a concession, they can if they are having a bad day :lol: hit you for import duty & VAT on anything :roll:
I do buy books from Amazon USA - In Czechland they have twice charged me duty and three times let it in with no charges :?