You may find that your boiler is set on economy mode. With ours on economy mode, if you turn on the hot tap, the water (small amount) that is in the system leaves the boiler without the gas igniting. If you want to override this without changing the setting, we open the hot tap, close it again, then reopen and the boiler gets the message that we are running a lot of water off.
Biggest mistake we ever made having the old boiler and emersion heater tank replaced by this bloody thing. I hate it. It takes forever for the hot water to reach the bathroom sink tap when I want a shave. It's enough to encourage you to grow a beard!