Sometimes it's genuine ignorance of the requirements . Homes have ELCB's now, so it's more difficult to get killed by faulty appliances, If there were lots of deaths it would be seen as a problem. Even all the uncertified junk from Asia is built to a reasonable standard.
What is really unfair is that CE compliance is a legal requirement, but the standards are not free. They cost a fortune and one product for example may reference 10 standards. That could be several thousand pounds. That's a lot of money for a small business, before they do anything.