Frinstance my local saw doctor keeps some quite nice (cheap) handsaws with his own brand on the blades. I know he doesn't make them. They are identical to some other "brands" I've seen in catalogues - most of which are more expensive.
You could do it yourself BB. Talk to whoever it is in Sheffield and launch the "BB Saw" "Best of British" hand sharpened by toolies!
Actually not a bad idea as there are no british saws which you can buy ready to use outa the carrier bag, not counting hardpoint. And other stuff - buy Crown tools (excellent quality but never sharp) and perk them up a bit; sharpen chisels, straighten squares, polish edges etc.